Revamping Social Media Presence for 2018: Tips and Lessons from 2017


The previous year brought about a massive turnout in new users of social media as an effective tool for healthcare resource. The “demand” for updated information and answers from technology savvy users encouraged healthcare practitioners to share information from their areas of expertise to “supply” the general population. From tweets to Facebook posts, to even Instagram photos, healthcare consumers have been visible in accessing social media as a way to promote awareness and patient engagement.

The exchange in health information has led to a sophisticated system of communication that will continue to improve in the coming years. The use of social media tools and platforms has been particularly encouraging for the healthcare consumer to seek answers, and to even foster communication with others who share others who share the same condition from around the world.

For healthcare providers, as well, having social media presence has given them an unparalleled opportunity to connect with individuals from all over the worldwide community who share their advocacies and share priceless information and time.

The year 2017 brought about the formation of alliances and worldwide support and learning groups. These have undoubtedly left a lasting impact on healthcare practices and attitudes all over. In fact, Social Media brought about the formation of our very #Healthxph here in the Philippines.

For tonight’s tweet chat, we’d like to invite you to share your perspectives on how your presence in social media has affected your health, your health advocacies, and online career and exposure, and what you could do to further enrich the experience in 2018.

T1. The year in review: What were the significant episodes of positive/negative impact of having a social media presence for your career in 2017?

T2 What were the challenges you faced in maintaining a social media presence in 2017 (i.e. scheduling, privacy issues, engagement)?

T3 For 2018, what would you recommend for other users that would lead to an overall more fulfilling experience in social media presence?

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