Everyone is hopping in to have a social media presence. But hospitals (especially here in our country)? They seem to be hesitant, afraid even to have social media accounts. Probably it’s the fear of seeing potentially damaging comments flooding the walls of their social media accounts. Or perhaps, they know little about social media and the benefits it may bring.
However some hospitals particularly in the US have embraced social media, using social media for communications, connecting with the community and customer service among many others. These are hospitals with inspiring social media strategies that can serve as models for other institutions.
And so we ask this Saturday 9PM during our #HealthXPh tweetchat,
T1: Do you think hospitals should have official social media accounts? Why? Why not?
T2: What benefits can patients and the hospital itself get with the hospital having an official social media account?
T3. What are the challenges in setting up and maintaining an official social media account for a hospital?